The Bay

The Bay is celebrating after the latest audience listening figures were published by Rajar for Q4 2013*.

Award-winning** The Bay, which serves the area of North Lancashire, South Cumbria and the Furness Peninsula, now has a 42% (118k) reach, the highest at the station for 12 years and adding over 20k listeners on the last quarter’s results. Based on reach, The Bay is the clear number one, ahead of BBC’s Radio 1 (32%), Radio 2 (31%) and Radio 4 (24%). Within The Bay’s area, BBC Radio Cumbria’s reach is 16% and Radio Lancashire 10%. Over 13 weeks, 73% of The Bay’s population now tune in and its Breakfast, Mid-Morning, Drivetime and Evening shows are all number one in the market in terms of reach.

The Bay is ranked 3rd in England on % reach of its market and in the top 5 in the whole of the UK amongst all local commercial and BBC stations based on % reach of its market. (The Bay is 4th).

Danny Matthews, presenter of The Bay Breakfast said,

“I am incredibly proud to be presenting the Number One Breakfast Show across The Bay and working for the Number One station too! It’s fantastic to know that more people than for over a decade are listening to The Bay and for longer too. The Bay is the first choice for great music, local news and local sport and information about events across North Lancashire, South Cumbria and The Furness Peninsula. The Bay has comprehensive traffic and travel and weather reports and we also have great public services such as our Schools’ Closure Line, Flood Line and even a missing pets service.”

Phil Rodgers, Programme Controller for The Bay added,

“These incredible figures are testament to the hard work, creativity and focused programming at The Bay. All of our presenters and news team are exceptionally knowledgeable about the areas they cover and the listening figures are a confirmation that we are firmly under the skin of the communities we serve. We work with scores of charities and community groups across The Bay. Coming in our 21st year on air, these results are the best early Birthday present that The Bay could ask for!”

Editors’ note:

*Figures source: Rajar/ Ipsos MORI/RSMB December 2013

Weekly Reach %
A station's weekly reach is expressed as a percentage of the population that listen within the station's total survey area (TSA) each week.

** Nominated – Community Focused Business of the Year 2014
(The Love Barrow Awards)

Nominated – Arqiva Local Sales Team of the Year 2013
Winner - Arqiva Breakfast Show of the Year 2012
Nominated – Arqiva Commercial Radio Station of the Year 2012
Nominated – Local Sales Team of the Year 2012
Nominated – Local Sales Team of the Year 2011
Winner – Arqiva Commercial Radio Station of the Year 2010
Winner – Arqiva Local Sales Team of the Year 2010

For more information please contact Phil Rodgers, Programme Controller of The Bay on 01524 848747 (phil.rodgers@cnradio.co.uk) or Bill Johnston, Managing Director of The Bay on 01524 848747 (bill.johnston@cnradio.co.uk)